GreenAds

Introduction

This site was created to contribute in collecting the necessary data for the statistical analysis in order to prepare scientific research, which aims to study the effect of green advertising on the consumers' behavioral intentions based on the theory of planned behavior.

The site simply contains a group of green ads, which can explain the nature of both green ads and green products (environmentally friendly), and as a result helping who would participate within this study finding out the required information which clarify the questionnaire better. Therefore, please watch some of the next green ads, before clicking on the questionnaire link to fill it out.

This research is one of the requirements to obtain the PhD degree.

Doctoral student: Dahhan Abdulkader

Academic Advisor: prof. Arenkov Igor Anatolievich.

Saint Petersburg State University.